Adi currently advises the European Institute of Innovation & Technology, researches on the future of work for the University of East Anglia, and was a futurist for the sustainability innovation group Katerva, as well as mentoring startups through Startup Bootcamp. He had a weekly column on the future of work for Forbes, and his writing has appeared on the BBC, VenturePost, Management Today, the Financial Times, The Conversation, and the Huffington Post
