Livefyre today announced the release of Livefyre Studio, a major upgrade to its social content platform that pulls together its disparate apps into a single content management system (CMS).
Studio, which is rolling out to all customers, enables new real-time and automated management of user-generated content, such as site comments and social media posts. The new interface features drag-and-drop solutions so that brands and publishers can manage their sites without needing to code.
“What’s been happening over the last year, and the reason Studio was created, was a lot of our customers wanted Livefyre to be the source of all interaction, engagement and social media content. We weren’t set up for that,” Livefyre CEO Jordan Kretchmer explained.
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The Studio dashboard includes sections for content, moderation, collections, additional apps and revamped analytics. Livefyre has also increased its focus on asset management, allowing customers to store data long-term and sort it with notes, metadata and tags. Sample widgets that can be modularly added to a page include live blogs, maps, stock tickers and galleries.
With the latest updates, Livefyre comes closer to serving as a one-stop publishing platform for marketers. The company’s not quite ready for publishers to abandon their existing CMS setups and go all-in on Studio, but brands have been turning to Livefyre’s suite of products in order to consolidate the number of vendors and startups they work with for their needs.
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