Hollywood AI pioneer Flawless launches new editing tool

AI took another step into Hollywood today with the launch of a new filmmaking tool from showbiz startup Flawless.

The product — named DeepEditor — promises cinematic wizardry for the digital age.

For movie makers, the tool offers photorealistic edits without a costly return to set.

Flawless has showcased several use cases. One transfers an actor’s performance from one shot to another. Another adds new dialogue while keeping the original scene. The character’s lip movements are synchronised with the updated words.

Users can also trim lines, insert pauses, and re-time delivery. Every edit is delivered in 4K resolution.

The results have already hit the silver screen. One early test case was the survival thriller Fall, which was directed by Scott Mann — the co-founder of Flawless.

AI editing arrives in Tinseltown

Mann applied the software to clean up the movie’s dialogue. The first cut featured dozens of f-bombs, which were pushing Fall towards an R rating that would have severely restricted the audience. Those curse words had to go.

To replace them, Flawless first converted the actors’ faces into 3D models. Next, neural networks then analysed and reconstructed the performances. Facial expressions and lip movements were then synchronised with the new dialogue.

The experiment was a success. Fall secured a PH-13 rating and became a sleeper hit, grossing a reported $21mn against a budget of just $3mn. A sequel is now shooting in Thailand.

The results convinced Mann to bring the tech to market, which led to today’s commercial launch of DeepEditor.

“It’s already altering where people are shooting,” Mann told TNW last month. “And as it extends out, I think it’s going to completely transform how we make movies.”

Flawless has also integrated protections for creators. Embedded in DeepEditor is a tool called the Artistic Rights Treasury (A.R.T.), which allows performers to review and consent to AI edits. Actor’s union SAG-AFTRA has endorsed the approach.

“DeepEditor is proof that AI can enhance storytelling while ensuring performers and editors remain in control,” Mann said. “It provides real creative flexibility, operates on clean, copyrightable data, and respects the artistry behind every film.”

If all goes to plan, movie lovers will soon be able to review the results for themselves. But if the AI edits are as good as advertised, we won’t even know that they exist.

AI will take centre stage again at TNW Conference, which takes place on June 19-20 in Amsterdam. Tickets for the event are now on sale. Use the code TNWXMEDIA2025 at the check-out to get 30% off the price tag.